Starting a digital marketing agency can be difficult, but not impossible. Establishing a digital marketing business from scratch with customers and employees is a long process. It’s not easy, but nothing prevents you from doing so and entering the exciting world of digital marketing as a service provider.
This article is a well-thought guide created to provide you with information that can help you start your own digital marketing agency from scratch, avoid mistakes, minimize risk, and maximize your chances of doing it right from the start.
The first question that arises in every mind is, is Digital marketing a good business to start?
There is a high demand for digital marketing services – The number of businesses that move their operations online is increasing day by day and so does the competition. More competition means more demand for digital marketing services. You can run a digital marketing agency from home with a remote team-one of the benefit of starting Payingsecond-largest
Business owners can also minimize costs by working from home or hiring a remote team to assist. Although previous SEO and digital marketing skills are time beneficial, online courses gradually build digital marketing skills and practice on your website before serving clients.
This is a scalable business. You can start your business by servicing yourself, and as your customers grow, you can hire more people to grow your business. You don’t have to invest a lot from the beginning. All you need is an internet connection, a subscription to some tools, and a website.
How to Start a Digital Marketing Agency?
Here are some important steps you will need to follow:
1. Acquire required skills
A relevant skillset and a lot of confidence are required to run a business digital marketing agency. If you want to set up a digital marketing agency, you need to deepen your digital knowledge. marketing. This means you need to know what digital marketing is, how it works, and how to run campaigns using one or more digital marketing channels to increase customer traffic and sales. Digital marketing has a lot of components and while you don’t have to know everything from day one, you need to have good knowledge of the following:
|Website Marketing||Promoting your website on the internet|
|Content Marketing||Marketing strategy used to attract, engage and retain an audience|
|Email Marketing||Marketing products or services using email.|
|Social Media Marketing||Marketing on Facebook, Instagram, and other social media networks|
|Mobile Marketing||Marketing on App Stores (Google Play, Apple Store)|
|Video Marketing||Marketing on YouTube, Vimeo, and other video channels|
|Affiliate Marketing||Making sales by promoting other people’s products and getting an affiliate commission.|
|Search Engine Marketing||Search Engine Optimization (organic SEO) and paid search advertising.|
The best way to master a skill is to study and practice a lot of the theories and best practices of a recognized expert. Digital Marketing is a very practical discipline and knowing the basics is not enough, but you need to practice digital marketing to gain the necessary experience.
As a business owner, you’ll have to do these things from the beginning and probably for a long period of time until you reach a point where you can hire dedicated people.
- Business Management
- Project management
- Time management
- Invoicing and billing
- HR management
If you start this business without knowing exactly what to do to improve your website’s ranking or how to use advertising to attract more leads to your customers, you will fail. So, before serving clients (as a freelancer or digital marketing agency), you need experience with a reputable agency or your own website.
2. Decide your niche
Now, it is time to decide what kind of digital marketing services to offer to your potential clients.
Here is a list of services you can offer your clients:
- Web designing
- Web Development
- Search Engine Optimization
- PPC Services (Google Ads, Facebook Ads, etc)
- Content marketing
- Social media marketing
- Email marketing
- Conversion optimization
As a startup, it will be very difficult to provide all these services from scratch, so it is best to choose a service that suits your skills.
Remember that the goal at this stage is to keep costs down and rely on technology. If you’re trying to get full service from day one, chances are you’ll get lost along the way.
3. Business operation
You can start running your business in 3 ways:
- Start with an office with your team working at the office
- Start working from home, where you and your team are working remotely
- A combination of both, where you can have an office but not all your employees are required to come to the office
All these options have their own pros and cons.
One of the benefits of starting your own digital marketing agency is that you can run your business from home with remote employees. As you expand your digital marketing portfolio, you may consider hiring local employees, but they can also work from home offices so you don’t have to pay rent and other office expenses at the early stage. All you need to do is find a place in your home and set up your home office. This can be a separate room or a space in your home to use for work. Also, since you will be working online, you need to have the best possible internet connection.
4. Make your business official
It is time to make your Digital Marketing business official. And by this, I mean to:
- Decide the company name
- Register your domain name ( Create your website)
- Design your company logo ( Unique and attractive)
- Register your business
- Get a toll-free number
- Create business cards
- Create social media handles
5. Online presence
The first effective step on the list is to establish a presence online, starting with building a website for your business. Your website will be the front door to your business, so it must accurately represent your brand.
A website must be professional and provide potential clients with all the information they need to decide whether or not to hire a company. In addition to explaining who you are and what you do, explain how the customer will benefit from hiring you.
Make a site about them, not about yourself. Create dedicated landing pages for all your services and make it easy for prospects to contact you without asking too many questions or filling out complex signup forms.
In addition to building a website, you need to create business pages on all major social media platforms (Facebook, LinkedIn, Twitter, Instagram, etc.). Do not skip this step because customers will check your Facebook page and learn more about your company before hiring. So you have to make sure everything looks great and professional.
6. Showcase your portfolio
An ‘about us’ page that tells your potential clients about you, your journey to digital marketing, your achievement, your academic credentials, etc. You need to showcase your work for other companies and highlight it in case you have worked for a well-known company, show their feedback (if positive), certifications, etc.
If you are starting now with no experience, keep it on your to-do list and try to achieve it gradually. For example, work on a friend’s business website and ask them to give you feedback or get some digital marketing certifications from a reputable company. Use the results from the website to present as a case study on the company website.
7. Digital Marketing Tools
At some point, many tools are needed to run a digital agency efficiently. In fact, paying a tool license is the second largest expense after paying a salary. You need tools to help you optimize your digital marketing campaigns, generate customer reports, bill, bookkeep, and more. There are many tools to choose from, but one thing to keep in mind is to choose a tool that has the features you want to use, not the useful ones. It’s very common to pay for software features that companies never use, so choose wisely.
These platforms have tools that can help you with content marketing, social media marketing, and PPC campaign management.
Here are some free & paid tools you’ll need for your digital marketing agency:
- Google Analytics
- Google Tag Manager
- Google Search Console
- Google Keyword Planner
- Google Docs
- Google Forms
8. Plan your economic model
The next step in the process is to decide how you’ll charge for your services.
The most popular business models for digital marketing agencies are:
- Per hour
- Per project
- Monthly fee
The most profitable model is “monthly rate” and the least profitable model is “hourly”.
For new agencies, we recommend starting with an hourly or project-by-project model. This is not the most lucrative model, but the goal of this phase is to attract new customers and build your portfolio quickly, and using an hourly wage model can adjust your hourly wage to make it attractive to new clients.
9. Get your first client
So, how do you get your first digital marketing client?
Here are some ideas that worked for me in the beginning.
a. Close family and friends – Your friends and family members likely have a business or work for a business that can use digital marketing services. Reach out to them and offer to help them with their digital marketing efforts
Explain to them why they need to invest some money in improving their website, why they need to have active social media pages, and anything else needed to convince them to hire you as their digital marketing consultant.
b. Online job portals – another way to get your first client is to use websites like Fiverr and Internshaala. These websites have hundreds of job postings related to digital marketing and can be a good starting point.
10. Start a Digital marketing blog
A good blog with useful content is a good lead generation tool for digital marketing agencies.
You don’t have to “sell yourself” when a customer finds you on Google. Your customers already know that you can rank high on Google, and that goes a long way in the signup process. When creating blog content, target keywords related to the type of service you currently offer your potential customers will find.
Blog growth should be a top priority because as your blog grows, so does your agency. Not relying on advertising also helps quickly transform your company into a profitable business.
11. Build your digital marketing team
When you get to the point where you have to hire new people, it means you have several customers already making money, and the process is running. Getting new people to take your place is no easy feat, and many digital marketing agency owners struggle at first.
A few helpful hints:
Start by hiring someone to do simple tasks – Explain what you expect from your staff and document every step. Modify the process to keep it up to date.
Start by hiring freelancers instead of full-time workers – to save money and increase flexibility. Additional help is available for each project as needed.
Get a friend on board – someone you can trust is very important when you are running a company from scratch
A digital marketing agency is a good business to start with. It is a business that you can serve from the comfort of your home and be your boss. You need to know what you are doing. If you’re new to digital marketing, you’ll need to develop your skills and gain some work experience before rushing into business.
Getting real results also gives you the confidence to serve others. Start slow, don’t try to offer everything from day one, and don’t scale too fast. Build your portfolio step by step, one customer at a time.
When hiring new people, make sure the process is already in place and build your team gradually. Hiring remote employees is not easy and you may have to try multiple candidates until you find someone you can work with as a team.
Building and developing a blog should always be a top priority. Blogging helps you get new customers without paying for advertising, which can bring tremendous benefits to your business.
Give your customers valuable attention and turn them into loyal customers. This allows you to minimize the cost of acquiring new customers, increase revenue, and grow your business faster.