Everyone wants to know and learn how to optimize their blogs or posts for SEO. SEO (or Search Engine Optimization) is the process of improving the quality and quantity of your website traffic from search engines. SEO targets unpaid and organic traffic.
The best way to optimize for SEO is when you are creating the content. You can create your blog to be SEO friendly as it helps you get more traffic consistently to your website. The traffic you get from SEO is organic, which indeed helps you grow your website traffic much better than paid trafficking, where people click on your website but would probably not prefer your website again.
When it comes to search engine optimization, especially for a new website, businesses can feel intimidated because of the amount of information that is out there. And often, if they don’t get the help from an experienced SEO or consultant, they will do nothing about it.
In this article, we will learn more about optimizing your website for SEO. So that you can draw huge traffic to your website.
1. Use Keyword Research
Keyword research is a skill which is used by writers and SEO experts. You can discover the specific topics your user might be interested in. The results are based on the search engine data.
When you use keywords while creating content, it will ensure that your articles or anything you write about is related to what people usually search online on search engines. This way, the keywords will guide the user to click on your website.
2. High Search Volume & Low Competition
So, you have researched the keyword, now it is time to pick one that has the highest search volume and low competition. You will have to find a focus keyword and use phrases that are most likely to what the users are searching for. You can use several online tools to help you with your research.
You need to use as many of these words in your content. This way the user finds all his answers/solutions on your website. Do not over do it. People might avoid your website if the content is too much. Having quality content is very crucial.
3. Attractive Blog Post Title
The title of your blog post is very important to your search ranking. Good blog post titles make articles search-relevant. More importantly, it motivates users to click when they see an article in search results. You can use the focus keyword in your title to make your blog title more SEO-friendly. Besides adding your target keyword, we also recommend making your title catchy and clickable. This is because click-through rate (CTR) plays an important role in SEO. There are several formulas for writing effective headlines.
After running a blog for a while, you have enough content that you want users to read. You can and should use internal links to send new readers to see previous related posts. Internal links are a great way to establish contextual communication between new and existing posts. You can also send relevant links to previous articles.
By making internal links a habit, SEO gets better and old articles can receive new links. Often, beginners make the mistake of creating a one-way internal link that links to an older post in a new article. You can and should also come back to edit old posts to link to your new articles for maximum benefit.
5. Visually Attractive Content
Search engines often rank higher in search results. Images and videos are much more interesting than just using plain text, which even though is informative but less likely to make the user stay on your website. When adding an image, pay attention to image copyright. Often newbies copy images from other sites for use on their own, and doing so without proper permission may be against the law. Don’t worry. There are many places where you can find royalty-free images to use in your blog posts. You can also use your own original photos or use a website like Canva or softwares like Adobe Illustrator or Adobe Photoshop to create eye-catching graphics. Images should be optimized for SEO. See detailed instructions on how to optimize your images for search engines. Videos are more interesting than pictures. However, you should not upload videos directly to blog posts. It is recommended that you upload your videos to YouTube. It is the largest social media platform after Facebook.
6. On-Point Meta Description
A meta description is an HTML meta tag that can be added to any page. Its purpose is to provide search engines and other crawlers with a brief description of the article. But many others will not agree. I recommend using meta descriptions for all posts. A good meta description can say a lot about your article. The focus keyword must be mentioned in the meta description for a search. The maximum number of characters in a meta description is 155 characters.
7. User Friendly Articles
Easy readability is important as not every reader is well versed. Articles that are easy to read often rank higher than articles that are not user-friendly. This is why most users search for articles. In fact, research shows that it takes less than a second for users to decide whether to stay or leave a page. This is a very short time to convince the user to keep turning the page. Improve readability so users can scan articles quickly. Will learn more about this in the article.
Use short sentences, small paragraphs, punctuation marks, headings, and bulleted lists to improve readability. It is recommended to add space around the text and use an image to make the text more visible. If you use the All-in-One SEO plugin, it automatically analyzes readability issues and provides suggestions in the analysis section. You can also use tools like Grammarly for on-the-fly checking of grammar, punctuation and spelling.
8. Categorize Your Content
Categories and tags help you sort your content, not just for yourself, but for readers and search engines. If you think of a website as a book, the categories become the table of contents and the tags become the index part of the book. Categories are used to categorize content around the main topics discussed in the blog. Tags, on the other hand, are a topic discussed in a separate blog post. When you categorize or tag your content make sure it is short and to the point, so that the user can directly go ahead and read what he came for.
9. Optimize Older Blogs
Many beginners tend to forget about blog posts after they are published. In fact, even after you publish your blog post, optimization for SEO is not complete. Add Internal Link, this way you can return to the relevant previous article and add a link to the new blog post. This will also provide more links to new articles and make them easier for users to find. It is recommended to keep optimizing your old posts regularly to keep your ratings high.
10. Always check the insights
Use tools like Google Analytics to gain insight and find out if your content is performing well. Google Analytics is free and one of the best tools out there for analyzing your content. It provides details like number of users, bounce rate, time spent by user on your website, etc.
It is very important to optimize your articles as it shows your content on the top results when users search on any search engine. We all know nobody really goes to the second page of Google search and are usually satisfied with what they find on the top.
So make sure you create quality content and optimize it so that you grow traffic on your website.
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